Nixon chooses to cast the attacks against him in moral terms. The only reason we were able to make it go was because my mother and dad had five boys and we all worked in the store. Nixon is able to respond to the situational exigence through the rhetorical development of three major themes. Symbolic convergence is accomplished by the use of fantasy theme.
Although this passage has become the namesake of this speech, Checkers, Nixon uses the situation to emphasize his openness as well as his use of narrative to gain good will.
By some estimates, the speech provoked over four million people to call, write, or telegraph their support. Communication Monographs, 45, I went to the south pacific. Nixon is the common man hero who has worked hard to reach his position in life.
What Nixon did so astonishingly was Rhetorical analysis checkers speech echo that distrust of elites, even as he was taking their money. Rhetorical criticism as argument. A fantasy theme analysis. Nixon mentions that the grocery store was "one of those family enterprises.
If the emergent fantasy theme is "Nixon is a moral person" then the antithesis of this fantasy is that Nixon is not a moral person.
A means of social control. Yet he used television to his advantage, designing a set as an intimate living room to make it seem as if he were speaking from his own home. Mattson, for one, would like to see more honesty in politics.
Although there are competing theories surrounding rhetorical genesis Benoit,most theorists acknowledge situational exigence as a significant factor in rhetorical genesis. Nixon mentions that, "I was born in And you know the kids love the dog and I just want to say this right now, that regardless of what they say about it, we're gonna keep it.
Third, the author will present a discussion of the relevant contextual and historical antecedents which gave rise to the production of this rhetorical artifact.
The news media was united in their disapproval of Nixon's actions. Second, these emergent themes are the component parts which form the rhetorical vision. The major themes which are addressed in the artifact emerge as a result of the symbolic convergence which takes place in the mass audience.
The use of television by Nixon to go directly to the people to clear his name rather than sending out an informal press release or a possibly misleading radio broadcast appealed mostly to the pathos of the people in that it brought out a sense of loyalty that the people felt he had to them.
Political survival would be accomplished through re-gaining public trust and support. By responding to the exigence of the rhetorical situation, addressing the antithesis of the emergent fantasy themes, and developing a rhetorical vision. Mazzo and Hess mention that through the questioning of Nixon's morality, honesty, and integrity those who attacked Nixon were also questioning other issues.
Context On September 17, Nixon was beginning a whistle stop train campaign trip through his home state of California. When one's ethos intelligence, good sense, and moral character is being questioned the speaker must attempt to restore and repair public perception.
The physical way that Nixon delivered this speech to his audience was an absolute stroke of genius that really allowed him to appeal to the emotional side of people as well. This responds to the villains, those who allege that Nixon's fund is for personal financial gain, and illustrates to the audience that some means must exist for a common man to pay the expenses incurred when running for national office.
A fantasy theme is a word, phrase, or narrative that allows members of an audience to fantasize about an event. Third, the author will present a discussion of the relevant contextual and historical antecedents which gave rise to the production of this rhetorical artifact.
Cragan and Shields describe the fantasy theme as the most basic unit of communication which can be seen as a dramatistic statement. Here is the link to the speech! This emphasizes the American ideal of a strong family. And aw shucks, he served his country in WWII: Richard Nixon was a rhetor who faced distrust and he was also aware of the great power the audience possessed in such a rhetorical situation.
Costello mentions an explanation of the fund as given by the funds trustee Dana Smith, "We realized that his salary was pitifully inadequate."Checkers," The American Dog in Disguise: A Rhetorical Analysis of Nixon's Address In "The Checkers Speech," Richard Nixon responds to criticism regarding an alleged "secret fund." At this time,Nixon was running for vice president with presidential candidate Dwight D.
Eisenhower. The Analysis of the Checkers Speech Presented by Richard M. Nixon and Broadcast Live on Television 23 September Richard Nixon's "Checkers" speech, a response to charges brought against the "Nixon fund," was primarily an effort to explain the behavior of Eisenhower's presidential-campaign staff.
The effectiveness of this speech was largely due to Nixon's self-disclosure within the context of the speech's narrative mode. Rhetorical Analysis Checkers Speech "Checkers," The American Dog in Disguise: A Rhetorical Analysis of Nixon's Address In "The Checkers Speech," Richard Nixon responds to criticism regarding an alleged "secret fund." At this time,Nixon was running for vice president with presidential candidate Dwight D.
The Checkers Speech is the speech in American history associated with emotional appeal, so much so that it has entered the political lexicon as a shorthand for emotionally charged political speeche. This paper applies Bormann's fantasy theme analysis to Richard Nixon's "checkers" speech. Nixon is able to respond to the situational exigence through the rhetorical development of three major themes.
These themes are Nixon as Moral Model, Nixon as the American Dream, and Nixon as Patriot.Download